Personalization is becoming a dominant trend with the client engagement spectrum. However, most personalization efforts are rudimentary based on basic profile settings and react to tidbits of information at a transactional level, rather than true personalization for the creation of a meaningful client experience. Personalization must be about the person. Sales and Marketing teams should approach it as a continuous effort to serve relevant content through all available channels, and not simply a channel or product-centric activity.
Effective personalization requires the seamless integration of content, delivery, data and analytics. Most off-the-shelf products in the market provide only partial solutions. Our Personal Dimensions™ solution effectively fills in the data and analytics gaps by employing all available data. Ready to be deployed through any existing personalization engines, our solution is a series of model-based personas, which are far more efficient than one-dimensional segmentations.
Since today’s clients are in control of their information consumption, Personal Dimensions™ is designed to reveal the dominant characteristics of an individual. The solution enables the match of the most relevant experience offering to every person on every channel, all the time. Expressed in simple scores of affinities, it will serve as an integral part of client engagement automation.